Test Smarter and Brew Better with our New Smart Brew™ Kit!

In the world of craft brewing, water is the most essential ingredient to making a quality tasting beer. With that in mind we developed the new Smart Brew Water Testing Kits to properly begin the brewing process. The Smart Brew Kit incorporates a revolutionary photometer system that integrates 2–way wireless communication with a smart device.  The multilingual app is the brain of the system which allows limitless possibilities including lab accuracy, free upgrades, test customization (over 35 available), mobile sharing, and more. The simple and quick testing procedure takes the guesswork out of results. It’s like having a laboratory in the palm of your hand.

The Smart Brew™ Starter Kit and Smart Brew Advanced™ Kit measure the key parameters for making the beer taste best. The kits measure: calcium hardness, chloride, magnesium hardness, pH, sodium, sulfate, residual alkalinity, total alkalinity and total hardness. This is the first meter designed for the craft brew market that directly calculates these values with no math required. Included in the Smart Brew Advanced™ kit is the VisionPlus digital pH meter so brewers can monitor pH from start to finish. Both Smart Brew™ kits allow the craft brewer to focus on what’s important, the taste and quality of the beer!

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California’s Water Shortage Hurting Crops and Depleting Groundwater

NASA recently announced that the state of California only has 12 months of water reserves left. “Data from NASA satellites show that the total amount of water stored in the Sacramento and San Joaquin river basins — that is, all of the snow, river and reservoir water, water in soils and groundwater combined — was 34 million acre-feet below normal in 2014. That loss is nearly 1.5 times the capacity of Lake Mead, America’s largest reservoir,” writes Jay Famiglietti of NASA. California has no contingency plan for a persistent drought, except staying in emergency mode and praying for rain. Total water storage in California has been in steady decline since at least 2002 while groundwater has been depleted since the early 1900’s.California areas brace for water rationing as reservoir levels fall

Tensions are high, and conflicts are breaking out as people are beginning to steal water. Emergency relief bills are using the water crisis to enhance state power. Caroline Stanley of Refinery 29 writes: “The water crisis will likely have the biggest impact on the state’s agricultural community — which accounts for a 80% of California’s water usage. (According to Carolee Krieger, president and executive director of the California Water Impact Network, the almond crop alone uses enough water to supply 75% of the state’s population.) Now average citizens are feeling it the shortage too. How will the state react to this crisis and what conservation lessons can be learned?

Source [R.I.P. California (1850-2016): What We’ll Lose And Learn From The World’s First Major Water Collapse]

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The dress and color matching



The latest internet sensation involves the color of a woman’s dress and has sparked a debate about how humans see color. The badly exposed image has divided the World but Wired Magazine uses science to explain #TheDress

twitterdress“People across social media have been arguing about whether a picture depicts a nice bodycon dress as blue with black lace fringe or white with gold lace fringe. It’s about primal biology and the way human eyes and brains have evolved to see color in a sunlit world. The point is, your brain tries to interpolate a kind of color context for the image, and then spits out an answer for the color of the dress. “

480124-3K_300dpi_CMYK_compaBecause of the buzz, British clothing retailer Roman Originals sold all stock inventory of the dress and is planning on offering a gold and white version.

Our product color blocks match the reacted test strips very well because we understand the complexities of color matching.  Color matching is an art, like matching the colors in a dress.


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Snow in South Carolina?

A rare sight in the Carolinas, falling snow outside our office.

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Photometers and the Digital Testing Future!

Handheld photometers were once considered Jetsons-like technology, but are becoming more common. Our assistant sales manager Andrew wrote about the evolution of photometers and the future of digital water testing in the most recent Water Quality Products magazine.

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The eXact iDip wins the UK Pool and Spa show product of the year!

IMG_2561Our team at ITS Europe LTD won the UK Pool and Spa show product of the year for the eXact iDip Smart Photometer. The award is independent with no trade association or organizational influence and special because it was voted on by the readers of Pool & Spa Scene magazine.

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2015 Q1&Q2 ITS Trade Show Schedule

ITS Tradeshow team
We are excited to announce our annual trade show schedule for the beginning of the year. Visit our booth at the following shows and learn how to make your water quality testing smarter and faster!

Mid America Pool & Spa / Schaumburg, IL
1/15/2015  Booth #724

Southwest Pool & Spa Show / San Antonio, TX
1/16/2015 Hall B: Booth #410

Exhibiting as ITSEurope, LTD
UK Pool & Spa Show  / Birmingham, UK
1/22/2015 1/24/2015 Stand# 2

Atlantic City Pool & Spa Show / Atlantic City, NJ
1/27/2015  Booth #2349

The International Poultry Expo / Atlanta, GA
1/27/2015  Booth #A2860

Exhibiting as ITSEurope, LTD
Spatex / Coventry, UK
2/1/2015  Stand #D2

Southeast Pool & Spa / Charlotte, NC
2/4/2015  Booth #716

Orlando Pool & Spa Show / Orlando, FL
2/13/2015  West Hall D2 Booth#737

Paddock Builder’s Meeting / Rock Hill, SC

PITTCON / New Orleans, LA
3/9/2015  Booth #1349

Western Pool & Spa Show / Long Beach, CA
3/12/2015 Booth #228

Exhibiting as ITSEurope, LTD
IWEX / Birmingham, UK
4/21/2015  Stand #F31

WQA Aquatech USA / Las Vegas, NV
4/22/2015 Booth# 640

Global Water Summit 2015 / Athens, Greece
4/27/2015 TBD

Food Safety Summit / Baltimore, MD
4/29/2015 Booth #222

AWWA / Anaheim, CA
6/8/2015 Booth# 222

Exhibiting as ITSEurope, LTD
Achema / Frankfurt, Germany
6/15/2015 TBD

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