The dress and color matching



The latest internet sensation involves the color of a woman’s dress and has sparked a debate about how humans see color. The badly exposed image has divided the World but Wired Magazine uses science to explain #TheDress

twitterdress“People across social media have been arguing about whether a picture depicts a nice bodycon dress as blue with black lace fringe or white with gold lace fringe. It’s about primal biology and the way human eyes and brains have evolved to see color in a sunlit world. The point is, your brain tries to interpolate a kind of color context for the image, and then spits out an answer for the color of the dress. “

480124-3K_300dpi_CMYK_compaBecause of the buzz, British clothing retailer Roman Originals sold all stock inventory of the dress and is planning on offering a gold and white version.

Our product color blocks match the reacted test strips very well because we understand the complexities of color matching.  Color matching is an art, like matching the colors in a dress.


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Snow in South Carolina?

A rare sight in the Carolinas, falling snow outside our office.

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Photometers and the Digital Testing Future!

Handheld photometers were once considered Jetsons-like technology, but are becoming more common. Our assistant sales manager Andrew wrote about the evolution of photometers and the future of digital water testing in the most recent Water Quality Products magazine.

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The eXact iDip wins the UK Pool and Spa show product of the year!

IMG_2561Our team at ITS Europe LTD won the UK Pool and Spa show product of the year for the eXact iDip Smart Photometer. The award is independent with no trade association or organizational influence and special because it was voted on by the readers of Pool & Spa Scene magazine.

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2015 Q1&Q2 ITS Trade Show Schedule

ITS Tradeshow team
We are excited to announce our annual trade show schedule for the beginning of the year. Visit our booth at the following shows and learn how to make your water quality testing smarter and faster!

Mid America Pool & Spa / Schaumburg, IL
1/15/2015  Booth #724

Southwest Pool & Spa Show / San Antonio, TX
1/16/2015 Hall B: Booth #410

Exhibiting as ITSEurope, LTD
UK Pool & Spa Show  / Birmingham, UK
1/22/2015 1/24/2015 Stand# 2

Atlantic City Pool & Spa Show / Atlantic City, NJ
1/27/2015  Booth #2349

The International Poultry Expo / Atlanta, GA
1/27/2015  Booth #A2860

Exhibiting as ITSEurope, LTD
Spatex / Coventry, UK
2/1/2015  Stand #D2

Southeast Pool & Spa / Charlotte, NC
2/4/2015  Booth #716

Orlando Pool & Spa Show / Orlando, FL
2/13/2015  West Hall D2 Booth#737

Paddock Builder’s Meeting / Rock Hill, SC

PITTCON / New Orleans, LA
3/9/2015  Booth #1349

Western Pool & Spa Show / Long Beach, CA
3/12/2015 Booth #228

Exhibiting as ITSEurope, LTD
IWEX / Birmingham, UK
4/21/2015  Stand #F31

WQA Aquatech USA / Las Vegas, NV
4/22/2015 Booth# 640

Global Water Summit 2015 / Athens, Greece
4/27/2015 TBD

Food Safety Summit / Baltimore, MD
4/29/2015 Booth #222

AWWA / Anaheim, CA
6/8/2015 Booth# 222

Exhibiting as ITSEurope, LTD
Achema / Frankfurt, Germany
6/15/2015 TBD

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An updated version of the eXact iDip app is available in the app store

The eXact iDip


The latest version (2.1.3) of the eXact iDip app for Apple devices is available for download in the App Store. It is compatible with iOS8 and higher. If your device is set for automatic updates, the new version may have already downloaded. To verify your app version number, tap “about” at the bottom of the main menu slide out screen.

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Another #iDipSelfie


Thanks John from US Peroxide who sent us his eXact iDip Smart Photometer selfie.

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The eXact iDip app on Apple devices



If you are using an Apple device and have issues with the eXact iDip connection, you may need to force close the eXact iDip app after updating to the current system software version iOS 8.0.2. We recommend this action to fix the Bluetooth connection issue in version iOS 8.0.

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Pool Closing Tips

poolclosingFrost is on the pumpkin – time to close your swimming pool. Leslie’s Pools has great tips on winterizing/closing your pool quickly and easily!

1. Begin Winterizing One Week Before Closing Your Pool
One week prior to closing your pool, add a phosphate remover to help keep algae out

2. Brush and Vacuum To Remove All Debris
Cleaning your pool before closing prevents algae and makes your spring opening even easier

3. Manage Your Water Level
FREEZING – Water should be 4-6 inches below: skimmer (vinyl-lined) or tile line (plaster)
NON-FREEZING – Water should be filled to the top, almost to the point of overflowing

Read the entire list of 10 tips

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Our 13th and Final Summer Giveaway winner


Congratulations to California’s Mr. Alberto Menjivar, our last Summer Giveaway / eXact iDip Smart Photometer winner. Thanks to everyone for participating and look for another cool product giveaway soon!

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